Case Studies

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    this success story

    DENNIS' 7 DEES
    Creating a retail brand to grow same store sales in a flat market.

    The Dennis’ 7 Dees name had a great deal of equity with a small group of landscaping customers. When the company purchased a chain of retail garden centers, they turned to East Bank Communications to build their brand and grow their retail sales.

    Our Solution / The Work / Results
    • Create a brand identity, from the ground up, incorporating their existing landscaping business as well as the new retail outlets.

    •
    Introduce the brand story at every consumer touchpoint.

    •
    Create advertising campaigns and promotions to attract customers, create preference and increase sales at the garden centers.

    •
    Develop targeted advertising and marketing programs to increase landscaping leads.
    • Same store retail sales at the garden centers increased by over 50% in the first two years.

    •
    Residential Landscaping realized a return on advertising investment of over 400%.
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    this success story

    SUCRASEED
    Creating a premium brand from a commodity item.

    Forage grass seed is a commodity. Grassland Oregon set out to change this with a proprietary variety of high sugar perennial rye grasses that are unique in that they have proven to increase milk production, live weight gains, and stocking rates in dairy cows, cattle, sheep and goats. The grass also contributes to increased body mass and antler size in deer and other wildlife.

    With the help of East Bank Communications, Grassland brought a series of pasture seed blends to market under the SucraSEED name.

    Our Solution / The Work / Results
    • Create memorable product names that encapsulated the benefits of each blend

    •
    Develop unique packaging to target each farming pasture need

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    Communicate the SucraSEED story and highlight successful use of the product by early adopters
    • Product name and packaging

    •
    Advertising ( 1, 2, 3, 4)

    •
    SucraSEED.com ( 1, 2, 3)

    •
    PR
    • SucraSEED products have garnered acclaim from industry experts and early adopters.

    •
    SucraSEED has succeeded in gaining access to field trials — an important first step in winning broader acceptance in the Ag. market.
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    this success story

    KINDERCARE® LEARNING CENTERS
    Rescuing a drifting brand and increasing company value.

    Although KinderCare® was the nation’s leading childcare provider, with 1,200 centers serving nearly 150,000 families, they had a problem. The brand was stagnating, poorly positioned and no longer relevant to its audience. As a result, their marketing was inconsistent and ineffective.

    KinderCare turned to East Bank to help reclaim their position as the nation’s premier childcare provider ad establish the company as the leader in early childhood development.

    Our Solution / The Work / Results
    • Reestablish the brand position by communicating that KinderCare was more than “babysitting.” They were leaders in early childhood development.

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    Create appropriate language, graphic styles and platforms to communicate the company’s dual mission of safe care plus education too its core target of professional, working women.

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    Create national and local advertising, and sales aids to increase inquiries.
    • After almost five years developing their brand, KinderCare®
    was sold for a premium of two times its then-currently
    traded stock price.
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    this success story

    SAWSTOP
    Turning a start-up into a market-leader.

    Woodworker-inventor Steven Gass, Ph.d. devised a way to stop a table saw blade quicker than an airbag when the blade touched skin. Failing to get the industry titans on board with his technology, Dr. Gass decided to go into the saw business. He engineered the safest table saw, packed it with the features, fit and finish woodworkers dream about, and entered a mature power tool market.

    Now he needed people to buy his premium saw. SawStop turned to East Bank because of our experience — and our ability to tell their company’s story.

    Our Solution / The Work / Results
    • Reinforce in every way the SawStop promise of absolute safety.

    •
    Make SawStop the woodworker's tool of choice, worthy of its premium price, by showcasing the innovation behind the product and positioning the company as sophisticated, expert and personal.

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    Differentiate SawStop from its industrial and stodgy competitors by infusing originality and a touch of class into company communications materials.
    • The original SawStop Professional Cabinet saw is the number one selling cabinet saw on the market.

    •
    The company has successfully introduced SawStop saws for two additional table saw markets.
NEWS

East Bank to Develop New Web Presence for Maughan Design & Remodel

East Bank Unveils New Print and Web Ads for The John Ross

East Bank Creates New Print Ads For Castor & Pollux® PetWorks

Lisa Wills Joins East Bank as Account Manager

East Bank launches new website for Karen Gaffney Foundation

East Bank to create online store for Hardwood Industry's braided mouldings.

East Bank to create an advocacy campaign to promote the environmental benefits of North American hardwoods

RECENT PROJECTS

Print Advertising
Castor & Pollux PetWorks®

karengaffneyfoundation.com
Karen Gaffney Foundation

Direct Mail
Drake's 7 Dees

Print Advertising
Emerge Medical Spa

BLOG POSTS
The Four-Hundred-Grand Brand

Here's a true story, with the names changed to protect the innocent and the fortunate.

 

Two men, Phil and Don, spend seven years building a contracting company into a solid business. 


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Hello World!

Welcome.  We've had a crazy 2009, along with the rest of the country, but we're here to stay and have alot of great things in store for the rest of the year and those to come.


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EAST BANK COMMUNICATIONS
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& interactive agency

215 SE 9th Avenue
Portland, Oregon 97214
Phone: 503.230.8959
Fax: 503.230.5960
Email: mail@eastbankcom.net

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